I used to wonder why some of the most talented spoken word poets have little name recognition. At that time, I thought that all they would have to do was find a way to perform at a few of the open mics in New York, and they would surely start to build a large following of fans. I am sure that as you are reading this, you realize that this is rarely the case. I now know this too, but the ” why ” question still needs to be answered. In this Spoken Word Poetry Marketing 101 – Introduction To Marketing For Spoken Word Poets article, I will explain WHY spoken word poets usually have trouble marketing themselves and their poetry.
Now, before we go any further, I need to make it crystal clear that in no way, shape, or form am I referring to the talent level of any of these poets. I am strictly speaking on how poets market themselves. With that being said, the first step here is to define the three basic types of poets when it comes to marketing, which is:
- The Hobbyist
- The Amateur
- The Professional