I used to wonder why it was that some of the most talented spoken word poets have the least amount of name recognition. At that time, I thought that all they would have to do is find a way to perform at a few of the open mics in New York and they would surely start to build a large following of fans. I am sure that as you are reading this, you realize that this is almost never the case. I now know this too, but the question of “why” still needs to be answered. In this Spoken Word Poetry Marketing 101 – Introduction To Marketing For Spoken Word Poets article, I am going to explain WHY spoken word poets usually have trouble marketing both themselves and their poetry.
Now, before we go any further, I need to make it crystal clear that in no way, shape or form am I referring to the talent level of any of these poets. I am strictly speaking on how poets market themselves. With that being said, the first step here is to define the three basic types of poets when it comes to marketing, which are:
- The Hobbyist
- The Amateur
- The Professional